Working with Your Press Office

Your press office wants you to participate in press. That’s why there’s a press office! When should you get your press office involved? What is their role? How can you work together to achieve the best outcomes? What are the best ways to handle press when your research findings are potentially controversial?  How can you work together to approach study participants to answer reporter questions while not violating privacy? How can you be responsive and enthusiastic about press without losing focus on the science?